Social Media for Make My Trip | Varanasi
Make My Trip, a renowned name in the travel industry, is celebrated for its extensive range of travel packages designed to cater to the diverse needs of its customers. The company’s comprehensive portfolio includes domestic and international holiday packages, hotel bookings, flight tickets, and much more, ensuring a seamless and enjoyable travel experience. Committed to making travel dreams a reality, Make My Trip stands out for its customer-centric approach, innovative offerings, and dedication to delivering unforgettable journeys.
The following were the goals that Make My Trip set out to achieve with its social media marketing campaign:
- Among the intended audience, raise brand recall and awareness.
- Create a content strategy and brand plan that accentuates the brand’s unique selling points.
- Improve the visual appeal and quality of the videos they use for social media posts.
MAKE MY TRIP AD SHOOTS
STRATEGY
The following tactics were used in order to accomplish these goals:
- Brand Awareness: By maintaining a steady social media presence and active participation, we aimed to raise brand awareness.
- Content and Brand Strategy: A thorough plan that encompasses topical marketing, campaign planning, entertaining content, and instructional and informative material.
- Post Graphics Enhancement: The quality and visual appeal of their social media post graphics were improved to make them more eye-catching and engaging.
Conclusion
We accomplished goals of raising brand awareness and recall, developing a content and brand strategy, improving post graphics, and executing fruitful sponsored social media campaigns by putting into practice a thorough social media marketing plan.